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Precise, high-volume data behind eye-tracking product development

Tobii - Data Collection & Annotation

Building blocksInfrastructure
MediumsTechnology

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Overview

Client
Tobii

Tobii is a Swedish technology company specialising in eye-tracking technology. The engagement supported their product development through structured data operations.

The situation

Eye-tracking product development requires large volumes of accurately annotated data to train and validate the underlying technology. The work demanded precision, consistency, and the operational discipline to maintain quality across high-volume data tasks.

The work

  • Collected structured data sets for use in eye-tracking product development.
  • Annotated data with the accuracy and consistency required for technology training purposes.
  • Implemented a booking system to support operational workflows.
  • Conducted data analysis to support quality and consistency across the collection process.

The outcome

  • High-quality annotated data sets were delivered to support the product development pipeline.
  • The booking system implementation improved operational flow and reduced friction in the data collection process.
  • Data was collected and annotated to the precision standard required for technology product development.

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